Sales Knowledge Graph: Leveraging state-of-the-art graph database technologies (Neo4j) and machine learning, we design a comprehensive blueprint of your sales activities and customer touchpoints. This system pinpoints the most effective sales interactions, maps the entire customer engagement process, and delivers insights into touchpoint, pitch, and follow-up efficacy. By illustrating sales trajectories and customer interactions, businesses can fine-tune their sales strategies, customize outreach, and boost their sales ROI.
Total Profit Analytics (TPA): Partnering with your Sales teams and key clients to develop Sales rep and Customer-facing tools customized to your business and B2B customer profiles. Our Total Profit Analytics tool integrates each customer’s historical transactional sales and profitability data with manufacturer or distributor rebate information and syndicated market insights. This produces profit-maximizing sales strategies for your customers, augmenting your sales transformation from tactical to insights-based selling, increasing customer profitability, and driving customer stickiness and repeat purchases.
Customer Segmentation: Equipping your Sales, Marketing, and CRM teams with custom-built customer segmentation models based on purchase patterns (RFM analysis), communication preferences, email and phone call sentiment analyses, survey responses, and other relevant attributes. Updated behavioral customer segmentation capabilities help drive sales conversions, improve customer service, and increase customer loyalty.
RFM Descriptive & Predictive Insights: Gaining deep insights into your customers’ purchase patterns (Recency, Frequency, Monetary) to inform surgical sales and marketing efforts. Extending classical RFM analysis by building predictive models to understand which customers will purchase again in the next 30/60/90 days, how much they will spend, and which customers need proactive engagement to maximize sales results.
Sales Territory Optimization: Analyzing and optimizing sales territories to ensure equitable distribution of opportunities and workload among sales reps. This enhances sales coverage, reduces costs, and increases sales effectiveness.
Sales Pipeline Analytics: Providing insights into the health of your sales pipeline, identifying bottlenecks, and forecasting future sales performance. This helps in making informed decisions to improve sales processes and outcomes.
Sales Incentive Optimization: Designing and analyzing sales incentive programs to align with company goals and drive desired sales behaviors. This ensures that incentives are motivating the sales force effectively and contributing to overall business objectives.
