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Original Research

2025 Revenue Growth Maturity Report

Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.

This year’s research moves beyond Pricing and Revenue Management capability scores to reveal why so many companies get stuck, highlighting the key strategic factors that unlock higher performance.

The 2025 Revenue Growth Analytics Maturity Report brings you an actionable deep dive into crucial Revenue Growth Analytics capabilities. In this year’s report, we’ve introduced new sections on how companies leverage AI and expanded our research to cover four core analytics categories. Discover the associated maturity levels across various industries and company sizes for these key pillars of growth:

  • Pricing Analytics & Optimization
  • Promotion Effectiveness
  • Sales & Marketing Enablement
  • Pricing & Profitability Strategy

Who Should Read This

  • CEO/CFO/COO/CRO

  • Pricing/RGM & Finance Professionals

  • GM/P&L Owners 

  • Commercial Analytics and Data Science Professionals

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What's Inside the 2025 Report?

Download our latest research report to move beyond surface-level scores and get an actionable deep dive into the state of Revenue Growth Analytics. This research provides critical, data-backed insights to help you benchmark your organization and build a roadmap for success.

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Benchmark Your Performance

See how your organization's analytics maturity stacks up across the four key pillars of Revenue Growth Analytics: Margin & Pricing, Promotion Effectiveness, Sales & Customer Growth, and AI-Driven Commercial Analytics.

2 10

Identify Critical Gaps

Uncover the most significant capability gaps plaguing the industry, including why 63% of companies cannot quantify promotion ROI and a staggering 32.7% operate at a 'Low' maturity for Sales & Customer Growth analytics.

3 8

Understand the Leadership Link

Discover the clear, quantifiable impact of executive buy-in. Our data shows organizations with strong C-suite sponsorship for pricing initiatives have maturity scores over 17 points higher than those without.

4 3

Pinpoint Strategic Roadblocks

Learn why over half of all organizations remain stuck in 'Medium' maturity, struggling with poor CRM data, misaligned sales incentives, and a disconnect between strategy and execution.

5 3

Uncover Untapped Growth Levers

Find out why over 60% of companies fail to measure Customer Lifetime Value (CLV) or predict churn, leaving significant revenue and retention opportunities on the table.

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Explore Early AI Adoption

Gain insights into how companies are beginning to leverage AI, moving beyond simple task automation to generate strategic commercial insights.

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Centered on proven best practices, Revology Analytics® provides Revenue Growth Analytics advisory services and thought leadership, driving profitable revenue growth for middle-market companies.

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Over 225 companies took our scorecard to improve their Revenue Growth Analytics & Management capabilities.

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