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Pricing Strategies to Counter Tariff Impacts

Rising tariffs create significant financial pressure, demanding proactive and strategic pricing adjustments. Companies must move beyond simple cost-plus models to deeply analyze their entire value chain, identifying hidden tariff-related costs and supply chain vulnerabilities. This involves understanding direct and indirect cost increases, assessing competitor reactions, and recognizing how currency fluctuations exacerbate the impact.

A "one-size-fits-all" pricing response is inadequate; a nuanced approach is crucial, based on the specific "pricing game" a company plays (Cost, Uniform, Power, or Custom). It involes differientiating between products, presenting different strategies for each game. This framework lets companies anticipate how tariffs will impact their specific market and creates catered strategies. By using analysis and scenario modeling, companies can protect margins while delivering value.

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Solving the 5 Most Pressing Pricing & RGM Pain Points for Mid-Market CPGs: Your Curated Resource Library

Mid-market CPG brands are grappling with margin pressures, ineffective promotions, and fragmented data that hinder profitable growth. Without a structured approach to Pricing & Revenue Growth Management (RGM), many rely on outdated tools and reactive strategies, leading to revenue leakage and missed opportunities.

The Revology CPG Resource Library provides curated insights, frameworks, and advanced analytics tools to help brands optimize pricing, improve trade spend efficiency, and drive sustainable profitability—empowering teams to take control of their RGM strategy with data-driven decision-making.

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Pricing Power for Manufacturers: In-Source and Own Your Pricing and RGM Analytics Without Breaking the Bank

Uncover how manufacturers can strengthen their margins and boost incremental volumes by bringing advanced pricing and Revenue Growth Management (RGM) analytics in-house—bypassing the steep costs of one-size-fits-all software. It outlines a clear process—spanning data integration, advanced modeling, and user-friendly dashboards—to unify commercial teams around real-time, actionable insights. Through real-world case studies, the piece demonstrates how a well-designed in-house RGM capability can yield measurable profit gains and sustain competitive advantage in today’s fast-paced market.

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