We empower mid-market consumer brands with rapid, in-house Pricing and RGM capabilities - grounded in advanced analytics and AI/ML - to drive sustainable, profitable growth amid rapidly changing market conditions.
Consumer
Leverage Revology Analytics’ integrated approach—anchored in advanced analytics, AI/ML, and human-centric advisory—to unlock sustainable, profitable growth. Driven by our promise of rapid impact, we deliver working solutions and capabilities within 90–120 days, ensuring you internalize the Pricing and Revenue Growth Management (RGM) capabilities you need to thrive in a volatile consumer environment.
Mastering the Consumer Sector: In-House-Pricing, Promotions & Profitability
The consumer marketplace is shifting rapidly. As a mid-market consumer brand, you need more than one-off consulting. You need practical, in-house RGM capabilities that can adapt to rising costs, volatile demand, and competitive pressures—while preserving both margin and market share.
At Revology Analytics, our approach is focused on empowering Retail, CPG, and Consumer Durables brands to own their solutions. Our senior-level experts combine decades of commercial experience with advanced analytics tools, ensuring every engagement transfers the knowledge your team needs to stay agile in pricing, promotions, and marketing.
Rather than handing you a strategy deck, we:
Embed with your teams to implement solutions quickly and transparently
Deliver measurable profit gains in under 120 days
Enable you to truly “build, not buy” your long-term RGM capabilities
Our Approach:
Precision, Personalization, Profitability
Customized Solutions for Mid-Market Brands Seeking Sustainable Growth
Every consumer brand faces unique complexities–rising costs, fragmented channels, and inflationary headwinds. Revology’s mission is clear: to empower mid-market companies with advanced yet accessible RGM capabilities that drive revenue, protect margins, and build internal analytics proficiency.
Gap Analysis & Roadmap
We begin by thoroughly assessing your current pricing strategies, promotional effectiveness, and data architecture to pinpoint areas for improvement.AI/ML-Powered Insights
Our partners are also leading Pricing and RGM strategists. They personally design, code, and implement advanced Revenue Growth Analytics & Management solutions—like dynamic pricing, elasticity models, and Promotional Effectiveness & Optimization capabilities—tailored to your business.Hands-On Implementation & Knowledge Transfer
We believe the most sustainable improvements come from building internal RGM engines, not from renting them. That’s why we embed with your teams, ensuring you can run and iterate these advanced RGM capabilities independently.
Guided by our core values—brutal honesty, intellectual rigor, collaborative growth, client empathy, and social responsibility—we ensure every recommendation is both practical and actionable. This hands-on, practitioner-led approach, paired with deep real-world experience, sets Revology apart from traditional consultancies.
Key Client Deliverables
Our Key Client Deliverables blend advanced analytics, AI/ML-driven Sales & Marketing enablement, and holistic Pricing & Revenue Growth Management strategies to deliver transformative commercial outcomes and sustained profit growth.
Dynamic Pricing for a Fortune 500 Specialty Retailer: Implemented dynamic pricing in physical stores, resulting in a 30 basis point increase in gross profit percentage.
Price Elasticity Modeling and Pricing Analytics Platform for a Fortune 500 Adult Beverage CPG: Boosted gross profits and strengthened retailer relationships using advanced pricing analytics.
Margin Analytics Dashboard for a Private Food & Beverage CPG: Empowered the sales team with critical sales, pricing, and margin insights through harmonized data.
Pricing Transformation in Auto Service Retail: Generated $4 million in additional annual operating profit via a cohesive, insights-driven pricing framework.
Dynamic Pricing Framework and Modeling for a Fortune 100 Retailer: Increased gross margin percentage without loss in volume through advanced dynamic pricing models.
Augmented Revenue Growth Management Capabilities for a ~$1B Food & Beverage CPG: Delivered on-demand RGM and sales growth analytics focusing on promotion effectiveness and strategic price increases.
Customer-Facing Market & Pricing Intelligence SaaS Solution for Leading Durable Goods Wholesalers: Enhanced customer engagement and developed consultative selling capabilities.
Marketing Mix Modeling for a Private Food & Beverage Company: Optimized marketing budgets and increased ROI through detailed analysis of marketing campaigns.
Promotion Effectiveness and Optimization Platform for Private Food & Beverage CPG: Improved promotional ROI and boosted gross profit.
Sales & Marketing Knowledge Graph for a ~$100MM B2C Enterprise: Visualized customer journeys to optimize marketing interactions and boost marketing ROI.
Related Industries
Our tailored approach ensures that your CPG brand maintains a competitive edge in a rapidly evolving marketplace
Leveraging AI/ML-driven tools and advanced Pricing strategies can enable companies to optimize pricing dynamically, predict consumer behavior.
Retailers face constant pressure from competitive pricing and the need to offer superior value propositions.
Case Studies
Real-World Success
Revology Analytics partnered with a leading specialty retailer to implement a dynamic pricing solution across their nationwide brick-and-mortar channel, representing 90% of sales. Addressing costly electronic shelf labels and skepticism of adaptive pricing, we developed a Dynamic Price Optimization Matrix that factored in competitor price sensitivities, category goals, and seasonality. This initiative led to a 30 basis point increase in GP% across 25 product categories, improving both profit and market share while reducing labor costs
Revology Analytics worked with a Private Equity-backed national auto service and tire retailer to overhaul a fragmented pricing landscape. By performing a pricing maturity assessment, segmentation of customers and products, and advanced analytics (conjoint analysis), we delivered over $4 million in additional annual operating profit. The client is now equipped with advanced analytics capabilities and an organized approach to pricing, ensuring consistent growth and profitability.
Revology partnered with a $1.5 billion CPG manufacturer to optimize promotional spending and enhance gross profit despite volatile market conditions. By building a Promotion Effectiveness and Optimization platform and leveraging advanced analytics (multiplicative regressions, random forest), we enabled data-driven decisions that led to an 8% overall increase in gross profit, a 15% improvement in trade investment ROI, and a 6% gain in unit volume market share.
Our Expertise in Action: AI & ML for Sales and Marketing Enablement
Staying ahead in the consumer sector means using AI/ML to anticipate market shifts and personalize engagement at scale. At Revology Analytics, we integrate predictive and prescriptive models into your sales and marketing workflows—enabling faster, more accurate decision-making.
True to our mission of helping you build, not buy, your future, we implement AI/ML solutions in demand forecasting, dynamic pricing, targeted promotions, marketing optimization, and churn reduction. By embedding these capabilities within your organization, you gain the agility to continuously refine pricing and marketing strategies—improving conversion rates, customer lifetime value, and overall profitability.
Leveraging AI/ML to Power Customer-Centric Growth
Driving Profitable Growth in the Consumer Sector
Your Partner in Achieving Pricing Excellence and Sustainable Revenue Growth
Whether you’re tackling omnichannel pricing challenges, optimizing trade spend, or responding to shifting consumer preferences, Revology Analytics is your partner for sustained profitability. Our solutions unify pricing, promotions, marketing, and various syndicated and external data elements to capture every growth opportunity.
By combining advanced analytics (AI/ML) with senior practitioner-led expertise, we ensure your mid-market brand can compete like an industry heavyweight. We exist to help you build, not buy your future—so by the end of our engagement, you’ll have real profit improvements, an adaptable Pricing and RGM analytics platform, and teams fully capable of managing Pricing and RGM on their own.
Ready to transform your consumer business?
Contact us to see how Revology can deliver rapid, lasting impact for your consumer business.
LET’S WORK TOGETHER.
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