Original Research

2023 Revenue Growth Analytics Maturity Report

Gain exclusive access to insights from 150 commercial leaders on the state of Revenue Growth Analytics in 2023 based on our 30-question Revenue Growth Analytics Maturity Scorecard™.

The 2023 Revenue Growth Analytics Maturity Report brings you an actionable deep dive into crucial Revenue Growth Analytics capabilities and associated maturity levels across various industries and company sizes for three core analytics categories:

  1. Margin Analytics & Optimization

  2. Promotion Effectiveness & Optimization

  3. Sales & Customer Growth Analytics

Enhance Your Revenue Analytics Capability with the Latest Insights

Elevate your industry standing with our 2023 Revenue Growth Analytics Maturity Report, the most extensive industry research report.

This report stems from extensive research of 150 commercial leaders across various sectors, offering aggregate insights from our detailed Revenue Growth Analytics Maturity Scorecard™ and revealing pivotal factors shaping Commercial Analytics excellence capabilities.

Our 50-page report gives you critical insights to:

  • Understand what core analytics capabilities enable you to drive Revenue Growth excellence.

  • Compare your current strategies for Revenue Growth Analytics with best-in-class.

  • Gain insights into analytics maturity scores by industry and company size.

  • Identify critical capability gaps across the industry.

  • Learn how companies utilize data for Customer Growth and Retention.

  • Discover strategies for effective Pricing & Promotion Optimization.

  • Explore tools and techniques for measuring Marketing effectiveness.

Why We Created the Scorecard?

We wanted to address the need for advanced, data-enabled decision-making for Revenue Growth strategies, especially for mid-market companies (up to ~$2B in Revenues).

What the Scorecard Offered

  • Assess participants' Revenue Growth Analytics capabilities across the three core analytics categories.

  • Understand where their Revenue Analytics maturity stands compared to other companies.

  • Learn steps to enhance these capabilities and identify what best-in-class looks like.

150

Commercial
Leaders Surveyed

Download the Report Now and Evolve Your Revenue Growth Capabilities

What analytics strategies are you employing to drive Price Realization for your company? What tools and techniques are you using to maximize the return from your Promotional and Marketing Investments? What are you doing with data to help your Sales teams win more and to drive Customer loyalty?

Answer these questions and more with the insights from our comprehensive report.

Download today to unveil the strategies for enhancing your Revenue Growth Analytics approach, ensuring increased profitability and value differentiation in the marketplace.

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