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Client Testimonials

What Former Clients Say About Our Work and Impact

At AMVAC we were looking for ways to present our sales information to a wide range of internal customers. We wanted to improve visibility of business metrics and facilitate better decision making.

John Mohr Business Services Manager, AMVAC

At AMVAC we were looking for ways to present our sales information to a wide range of internal customers. We wanted to improve visibility of business metrics and facilitate better decision making.

Mason Bennett AMVAC, VP North America Crop

We hired Revology Analytics to establish our Revenue Growth Management (RGM) foundations as we struggled to create a consistent pricing strategy across hundreds of store locations. Over the years, we have acquired numerous retail banners, each with its pricing and discounting approach. Revology Analytics brought the perfect blend of advanced analytics, pricing expertise, and tire retail knowledge to provide a pragmatic structure for evolving our RGM strategy & capabilities. Their support helped us achieve significant results, delivering 7-figure gross profit impacts through pricing quick wins across our Parts & Tire business.

Client anonimized for privacy and confidentiality Head of Analytics - Leading Auto Service & Tire Retailer

We engaged with Revology Analytics to establish a foundation for our RGM capabilities focusing into an initial diagnostic engagement and on-demand RGM & Sales Growth analytics - mainly trade promotional optimization, promotional compliance, pricing implementation and top line opportunities like white space/new distribution. To date, Revology has helped the organization to become a much more oriented revenue growth management organization with more rigor, analytics and more importantly, providing valuable real experience on how to implement with our customers. I would highly recommend Revology Analytics no matter if you are starting your RGM journey, or you need him for a specific on-demand project. They are highly skilled experienced professionals and the projects that he has delivered to us would help the organization highly to deliver 2023 Targets.

Alberto Perez Director of Finance, Nestle USA

Revology Analytics provided a 3-day training for the Analytics folks in our Revenue Growth Management team and Supply Chain Management team. I appreciated how Revology was able to customize and tailor the material to cater to the variety in our team's strengths and weaknesses. There was always something new and novel every day, whether it was the application of a new technique in RGM or hard-won advice on how to grow your in-house RGM practice and communicate insights with stakeholders. As one of the more technical members of the team, I appreciated how Revology was able to share high level overviews of complex technical topics in a way that all members of our team could understand, while still being able to provide depth and detail as needed for this applied practitioner. I thought he made the topics approachable and accessible, and gave me more ideas and examples of how to apply new methods in my work. This was one of the best training sessions I've been a part of. Delivery and content were engaging and on top of all that Armin is a great person to be around.

Nelson Tang Data Scientist at a Leading CPG Company

At American Tire Distributors we frequently found ourselves with "dusty inventory' -- tires and wheels that had minimal sales over a 6-month period -- that triggered a periodic fire sale clearance event. Armin and his team were tasked with breaking that cycle. His algorithmic solution identified the product that would become slow-moving by the 2-month mark then built pricing logic that sought out a market-clearing price point that would eliminate the inventory in a user-defined time period. If product started moving at acceptable volume and margins, his algorithm locked in that clearing price and in many cases resulted in the product being re-ordered and profitably sold. If the clearing price generated unacceptable margins then the SKU was blocked at that warehouse and further reductions were taken as-needed to clear the product by the desired date. This approach netted us several million dollars of incremental EBITDA annually while improving our balance sheet. When you hire Revology Analytics, you are getting both a business strategy partner and a Revenue Growth Analytics powerhouse firm. Countless times Armin exited my office with his last words being, "It is not impossible, we will figure out how to get it done." And Revology did.

Don Gualdoni Senior Vice President Revenue Management - American Tire Distributors

When it comes to leading teams in analytics & data science, there tends to be a bimodal distribution of leadership talent: those with a deep understanding of the technology and those with a strong business orientation. Armin and the Revology Analytics leadership team have a profound experience in both. This is evidenced by the numerous occasions in which they pointed out improvements in the underlying technical aspect of a machine learning model to move the output closer to an optimal business solution. Beyond the technical, Armin and his team are empathetic to internal and external customers and bring an energy to the workplace that is unique and motivating for everyone around them. They are practical and not easily persuaded by unbacked hype, vital in the Analytics / ML world that sometimes straddles the thin line between cutting-edge and fantasy. The Revology team is decisive and able to make tough decisions, something needed in trusted Revenue Growth Analytics consultants.

Andrew Brooks, Ph.D. Senior Vice President, Advanced Analytics for Consumer Durables Distributor

We hired Revology Analytics to build out our dynamic Revenue and Margin Analytics platform to support our global Pricing Excellence initiative. We already had a solid pricing strategy with tactics to be implemented by the commercial field.

Client anonymized for privacy and confidentiality Vice President Strategy & Business Development - MedTech Company

Revology Analytics provided pricing analytics and tools far exceeding what was expected. They leveraged historical transactional and competitive analyses, and built price elasticity models to identify key trends and insights that drove meaningful actions.

Client anonymized for privacy and confidentiality Sr. Director, Sales Analytics & Operations - Leading Medical Device Company

My team engaged with Revology to build out our in-house Promotion Effectiveness & Optimization capabilities and train our 150+ sales organization on how to use them and drive Pricing & Promotional decisions and customer conversations. We were considering turnkey software providers, so-called "TPX vendors." Still, given the timing and the need for heavy customization, we asked our internal IT/BI organization to partner with a Revenue Analytics expert to build these capabilities according to our specifications. We had a solid, homegrown Trade Promotion Management system already. But we wanted to build the foundations around evaluating our Promo Spend ROIs and running future price investment scenario analyses with our Sales teams. Revology Analytics came in with a robust industry and domain expertise to design and build a solution that integrated our internal transaction and promotion master data with syndicated sales information from Nielsen/IRI. He led the concept, design, buildout, and deployment stages, bringing key folks from Sales, Category Management, and BI teams along the journey. We were able to deploy a complete solution to our Sales and Category Management teams within five months, including training. Most importantly, we did it 2x as fast and at 25% of the budget as turnkey solutions. With Revology Analytics, you're getting both Revenue Growth Management and Advanced Analytics experts with solid domain knowledge, which is essential for these high-impact projects.

Client anonymized for privacy and confidentiality Sr. Director, Business Intelligence Food & Beverage CPG

We hired Revology Analytics to build out our dynamic pricing capabilities in our nationwide brick & mortar (B&M) retail channel. Our company needed this capability to keep up with the competition and to deploy significant efficiencies to our legacy pricing process. As part of the dynamic pricing project, Armin and his team built robust competitive price index elasticity models to understand how sensitive each product was to competitor price movements. He architected a dynamic pricing optimization matrix based on category goals (market share or margin), competitive price elasticities, seasonality, and other vital elements. The final solution generated optimal prices and automated price execution for all pricing categories, with a merchant review step for Key Items. This solution drove +30bps in Gross Margin % in our pilot study and saved thousands of hours of manual pricing work each fiscal year. A prior consulting firm delivered similar work for our (smaller) online channel at 10x the cost and a similar timeline. Revology Analytics had the right intersection of the retail industry, pricing domain, and data science expertise to deliver an enhanced dynamic pricing capability at substantial savings to our company. They also knew that for the project to succeed, we needed to bring critical stakeholders along the development journey, from Concept/Design to Modeling and MVP Pilots. As a result, Category Executives and Senior Merchants were brought along the dynamic pricing journey, providing crucial input and feedback to both price modeling and implementation: this ensured stickiness and complete adoption of the solution.

Pratik Kodial Sr. Director - Pricing Analytics , Leading Specialty Retailer

What Industry Leaders Say About Our Thought Leadership

I am getting practical advice that can be implemented immediately. For example, "Driving rapid margin actions with transactional data analysis" - an easy way to show performance and search for improvement in your firm. Revology's content is also technical for those looking to dive into the ins and outs of pricing and profitability optimization.

Jose Veloz Senior Pricing Analyst, Sixt HE

Armin is a great pricing professional & colleague in this field. In particular, the quality of the (free) content he shares, is outstanding. I am sure the commercial and pricing communities will greatly benefit from his work, as it is very accessible in many ways. At the same time, he masters various ways of putting the content together (tableau, R etc) which makes it also beneficial for more experienced users. Armin, keep up the good work!

Emile Keyser Pricing Leader

The articles are quite insightful and practical. It nudges me to think about refining my own pricing/analytical function without getting bogged down by thoughts of enterprise-wide solutions implementation. It is evident that the content is written by someone who has actually gone through all these analyses. It is much more detailed than most other topics/white papers in this space.

Ganashyam Subramaniyan Pricing Director, Astec Industries

"Subscribing to Revology Analytics' newsletter on pricing analytics and revenue maximization has been an invaluable decision for my knowledge. The content they provide is exceptional, covering topics like price optimization, customer segmentation, and revenue maximization. The articles are well-researched, offering practical insights and strategies that can have direct impacted on bottom line. I appreciate their ability to break down complex concepts into actionable steps. If you're looking to unlock the power of pricing analytics and revenue management, this newsletter is a must-have resource."

Ankur Barot Strategic Initiatives Manager @ Bigbasket

Armin thinks deeply and seeks to balance simplification with precision for practical solutions than can actually be applied. He writes in plain English, develops templates and tools that can be rehashed and applied elsewhere, and is generous with intellectual property. I can see how his methods quickly bring a lot of value to his clients. Small teams that can translate their experience into code, process tweaks, or prescriptive analytics and then communicate with any level in an organization are extremely rare.

Christine Carragee JMC Properties LLC

I enjoy the Revology Analytics Insider newsletter because it uses data close to actual business data to explain a story. I am reading a short business case study that is not too long but impactful enough to take away insightful tidbits I can remember in my day-to-day applications. Keep up the excellent work, Revology Analytics!

Rak-Joon Choi VP, American Tire Distributors

I'm very pleased to follow Revology Analytics Insider, and your analysis inspires my daily work. I like it for being concrete and easy to execute.

Signe Nielsen Pricing Analyst - Actona Group

Revology understands that not all organizations are at the same level of data/analytics maturity and shares ways to maximize impact on the business with data.

Kristen Allen

I really appreciate how the articles are focused on results, not only how to properly show data. And that’s what companies are looking for… Not just good analysis, but analysis that can drive the company to better results. That’s what creates the most value to me.

Felipe Kloc

The insights are a great combination of business knowledge, data & analytics, and the technicalities and complexity of Pricing. Interestingly, subjects that come up in the articles and posts clearly represent strategic challenges and data-driven decisions we face in our day-to-day agenda. We are not alone 🙂 Revology Analytics does a great job making the insights simple to follow and apply in our business regardless of the particularities of our organization/industry. They somehow challenge us to be better professionals, learn something new or just spark curiosity to apply new concepts with our data. The articles are quite popular in our organization, and if for some reason we miss the “alert”, soon we will get it via email from one of our business partners.

Fabio Alamini

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Browse Articles

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While many leaders are seduced by the promise that a sophisticated AI tool can solve their pricing problems, this illusion of innovation is a dangerous trap. A fancy algorithm will never substitute for a sound, human-led strategy, a solid data foundation, and strong commercial execution. Lasting success comes not from outsourcing your thinking to a black box, but from building a durable, in-house capability that empowers your team to win.

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