We equip mid-market CPG companies with transparent, user-friendly Pricing & RGM solutions, enabling them to optimize pricing, promotions, and margins while seamlessly building long-term, in-house RGM capabilities.

Consumer Packaged Goods (CPG)

Revology Analytics specializes in bringing advanced RGM strategies and accessible analytics tools to mid-market CPG companies. Our practitioner-led approach, refined across real-world engagements, empowers your teams to navigate inflationary pressures, competitive price wars, and demand fluctuations—while building sustainable, in-house Revenue Growth Analytics & Management capabilities.

CPG: Mastering Pricing Strategies to Unlock Growth

CPG brands face intense margin pressures and rising retailer demands in an era where costs and consumer expectations shift frequently. Rather than relying on black-box solutions, Revology creates transparent, intuitive RGM platforms and strategies that empower internal teams to continuously optimize price-pack architecture, promotional ROI, and margin performance.

We believe pricing and promotion decisions should be guided by analytics everyone can trust—not just a handful of data scientists or external vendors. That’s why our solutions are user-friendly, implemented collaboratively within 90–120 days, and built to strengthen your existing infrastructure. By embedding these capabilities and knowledge transfer internally, your brand gains the agility to thrive long-term in a highly competitive market.

Our Approach:
Precision, Personalization, Profitability

Proven Solutions that Deliver Sustainable Gains for CPG

We begin with a thorough diagnostic of your pricing and promotional strategies, data infrastructure, and market conditions. Our advanced analytics span elasticity modeling, dynamic pricing scenario-based promotion planning, and actionable trade spend optimization. These insights then translate into practical next steps—like refined list prices, targeted promos, or cost-to-serve improvements—that your team can execute immediately.

Critically, we don’t just hand over a final report or presentation. We implement new processes, dashboards, and easy-to-use AI/ML-enabled tools and platforms that let you optimize in real-time. From mitigating margin erosion to capitalizing on whitespace opportunities, your CPG brand gains a future-ready RGM framework to sustain growth and respond to market shifts on your own.

Our Proven Impact

Case Studies

Optimizing Pricing Strategy for a Premium Food CPG Brand

Revology Analytics and EBITDA Catalyst partnered with a premium breakfast and snacks CPG brand to tackle inflationary pressures and optimize pricing. By developing in-depth category value maps and stress-testing pricing scenarios, we identified opportunities for price optimization across core categories. The result was an $13-17M annual profit gain and an 11% improvement in gross margin dollars. Our strategic approach enabled the client to overcome psychological price barriers, build internal pricing capabilities, and gain a clear go-to-market strategy.

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Driving Promotional Effectiveness for a Consumer Products Manufacturer

We collaborated with a $1.5B CPG manufacturer struggling with market share and profitability losses due to competitive pressure. By building an in-house Promotion Effectiveness and Optimization platform, we helped the company evaluate event-level promo ROI (with both a manufacturer and Retailer lens) and improve promotional investments. The solution increased gross profit by 8% overall and 13% for anchor brands, while improving trade investment ROI from 80% to 92%. The client also achieved a 6% increase in unit volume and 4% market share gain within one year.

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Key Client Deliverables

Our Key Client Deliverables blend advanced analytics, AI/ML-driven Sales & Marketing enablement, and holistic Pricing & Revenue Growth Management strategies to deliver transformative commercial outcomes and sustained profit growth.

Optimizing Pricing Strategy for a Premium Food CPG Brand: Identified pricing opportunities leading to a $13–17 million annual profit gain and an 11% improvement in gross margin dollars.

Large-Scale Promotional Effectiveness Study and Strategy for a Private Food & Beverage CPG: Shifted focus to retailer display support, increasing gross profits for manufacturers and retailers.

Augmented Revenue Growth Management Capabilities for a ~$1B Food & Beverage CPG: Provided on-demand analytics focusing on promotion effectiveness and strategic price increases.

Promotion Effectiveness and Optimization Platform for a Private Food & Beverage CPG: Increased gross profit by 8% and improved trade investment ROI from 80% to 92% through a tailored promotion optimization platform.

Rebate Analytics Dashboard and Strategy for a Private Food & Beverage CPG: Transformed distributor rebates into pay-for-performance agreements, aligning incentives and boosting profitability.

Marketing Mix Modeling for a Private Food & Beverage Company: Optimized marketing spend and increased returns through detailed campaign ROI analysis.

Perceived Price-Value Mapping Initiative for a Private Food & Beverage CPG: Adjusted pricing strategies based on consumer research, increasing market share by aligning prices with perceived value.

C-Store Assortment Optimization Tool for a Private CPG's Sales Team: Drove company share of wallet through insights-based selling and optimized assortments.

Price Elasticity Modeling for a Fortune 500 Adult Beverage CPG: Informed pricing and promotional decisions with key retailers through advanced elasticity modeling.

Transforming Challenges into Growth Opportunities

Future-Ready Strategies for Sustainable Success

At Revology, our brand promise is to embed lasting Pricing and Revenue Growth Management capabilities so you can adapt to consumer shifts. By training your teams and integrating solutions within existing workflows, you gain long-term agility to manage ongoing cost and competitive pressures, e-commerce expansion, or new product launches. Our solutions aren’t just about fixing today’s problems; they establish a robust foundation for continuous improvement and profitable growth.