Revology Analytics

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RA Quick Insights Video Series: Driving rapid margin actions with transactional data analysis (Part III. - Gross Profit Growth Deep Dive)

This short video will show you a simple Gross Profit Growth Deep Dive built on customer transactional data (using Tableau, although you can just as easily replicate in Power BI, R, or Python). Be sure to watch it on full screen.


Companies are in the business of making money, and most often, they care about maximizing their Revenues, Gross Profit, and Operating Income. One of the biggest challenges Finance and Revenue Management teams face is the ability to systematically diagnose the drivers of fundamental business performance changes near real-time.

The price-cost-volume-mix analysis, sometimes known as Revenue or Gross Profit Growth Deep Dive, helps you understand the relevant components that drove your revenue, gross Profit, or other critical financial changes from one period to the next (or for actuals vs. budget).

Watch this short video tutorial to learn more: